The AI agent of Customer IQ
Knows every customer. Grows every sale.
Pepper is the AI agent that sells, rewards, retains and serves your customers on every channel, across every outlet. Offers are matched, approved by you, delivered.
Intelligence at scale. Results on autopilot.
Four jobs. One agent, around the clock.
CRM gave your customer a row in a database. The inbox gave them a ticket in a queue. Pepper gives them a salesperson who knows them.
Sells.
Right product, buy link.
Reads the need, picks from your live catalogue and sends the buy link.
How she sells →Rewards.
Points and vouchers in chat.
Points, tier and vouchers on request. Signs up new members on the spot.
How she rewards →Retains.
Understands every customer.
Groups customers by what they said, and drafts the right offer for each.
How she retains →Serves.
Instant answers, human handover.
Answers in seconds, finds the nearest outlet, and hands over when it matters.
How she serves →
PEPPERAI agentWatch. Pepper in 60 seconds.
One customer's question, then a whole network: how Pepper sells, rewards, retains and serves across hundreds of outlets, and where your team stays in control.
Figures in the reel are illustrative examples. Click the reel to replay it.
Sells. Every question is a buying signal.
A customer asks for a gift. Pepper reads the occasion, the style and the budget, searches your live catalogue in any language, and answers with one product, a reason and a buy link.
- Understands plain language in English, Malay, Chinese and Tamil, typos and all.
- Never invents stock or prices: she only offers what your catalogue says is there.
- Explains every pick, so your team can see why she chose it.
- Tracks what converts: recommended, then clicked. Purchased: coming
Soft florals, ready to wear, inside your budget.9:41Buy now
Rewards. Your loyalty programme, working for you.
Members ask "how many points do I have?" all day. Pepper answers in a second, shows the vouchers they can claim right now, and signs up anyone who isn't a member yet.
- Points, tier and vouchers straight from your loyalty system.
- Finds the best deal each member qualifies for, and nudges before points expire.
- Signs up new members in the conversation, in about 30 seconds.
- Redeems through your loyalty system, never around it.
- Interested inGold bangles
- Nearest outletSS2
- Best offerRM50 off a bangle
Retains. No customer slips away.
Every night the Marketing Brain reads what each customer said and claimed, groups them by what they actually want, and drafts the right offer. You approve it before anything sends.
- AI segments from a sentence: "people interested in self-development" becomes a list.
- A segment of one: each customer's own interests, budget and timing.
- Targeted, not blanket: fewer messages, more sales.
- Spots customers drifting away. Coming
- Gift buyers1,240 members · RM50 off bangles
- Young families860 members · Kids' Raya set
- Quiet for 90 days2,115 members · Welcome-back voucher
Nothing sends until your team approves it.
Serves. A human when it matters.
Opening hours, returns, the nearest outlet, a booking. Pepper handles the questions that fill your inbox, and passes the rest to your team with the whole conversation attached.
- Finds the nearest outlet with hours, phone and a booking link.
- Answers from your knowledge, which you edit and she uses instantly.
- Hands over to a person in your team inbox, and steps back.
- Files technical issues as tickets for your tech team.
Jalan SS2, Petaling Jaya
Open 10 a.m. to 7 p.m.Book a visit
Configured. Not coded.
Her voice, her rules, her knowledge and the actions she may take are settings your team controls. Draft a change, test it on a stand-in customer, publish when it's right.
- Rules in plain words, in the order she reads them.
- Hard rails she never crosses: quiet hours, message caps, never push out-of-stock.
- Ask AI, an analyst that reads your numbers and explains them.
- Open by design: add a custom tool without a software release.
Everywhere. One memory of each customer.
One Pepper, every channel. A customer can start on WhatsApp and carry on in web chat; Pepper keeps the same thread.
- WhatsApp, Messenger, Instagram, TikTok, Telegram, WeChat and web chat. LINE: coming
- Inside your own app, with the page the member is looking at.
- Works with your inbox: respond.io, Chatwoot and more.
One WhatsApp message. Then free.
From 1 October 2026 Meta charges for every WhatsApp reply. Pepper answers in one message, then the chat carries on free in her web chat, on the same thread.
Work out your own saving →
Estimate: 10,000 chats a month, 5 replies each, at RM0.0564 per outbound message. Real bills depend on Meta's message categories.
RM2,820 → RM564 a month
RM2,256saved every month
Your best salesperson. Not a stranger, not a receptionist.
Generic AI is a genius stranger. Inbox AI is a receptionist. Pepper is your best salesperson.
From CRM to CRA
Why a Customer Relationship Agent replaces the database row and the ticket queue.
Read more →Pepper vs inbox AI
Keep your inbox. Pepper is the brain inside it, built for revenue, not routing.
Read more →Pepper vs general chatbots
Meta banned general-purpose bots on WhatsApp from January 2026. Purpose-built agents remain.
Read more →Built for chains. Set up for how your customers buy.
The same agent for brands with hundreds of outlets, real systems and real volume.
Retail chains
Fashion, optical and jewellery chains: the right product, the nearest outlet, and a loyalty programme that works.
Explore retail →Pharmacy chains
Safe, tagged product help around the clock, house brands first, and a pharmacist for anything prescription.
Explore pharmacy →Custom apps
Keep your own app. Pepper becomes its brain: page-aware chat, rewards, "best near me" and sign-ups.
Explore custom apps →Built for enterprise. Run by Fireworks.
Pepper isn't a tool you figure out alone. One team is accountable for the AI, the integrations, the inbox and the hosting.
Consult
Map your customer journeys, goals and systems.
Build
Persona, knowledge, integrations and channels. Live in about five weeks.
Hypercare
Six months of active tuning: answers, recommendations, escalation and cost.
Grow
A monthly performance and cost report, then new channels and journeys.
Built on Customer IQ. Pepper is the Customer Relationship Agent on Fireworks' customer intelligence platform.
Meet Customer IQ →
Fifteen years of marketing technology and services for retailers and enterprises. Customer IQ and Pepper are built by the same team.
Brands Fireworks has worked with. Shown as our track record, not as Customer IQ or Pepper customers.
More sales from the customers you already have.
We set Pepper up with your brand's name and rewards, and you chat with her yourself.