Use cases · Malls & dept stores
Many brands. One shopper, understood.
A mall or department store sees a shopper across dozens of brands, but rarely connects the dots. Customer IQ joins membership, purchases and chats into one profile; Pepper turns it into the right store, promotion and reward.
The whole building, working as one.
Customer IQ connects your systems and builds one profile of every customer. Pepper, its AI agent, puts it to work on every channel. Offers are matched, approved by you, delivered.
"Where can I get running shoes?" answered with the stores that carry them, their floor and opening hours.
Your tenants' and departments' promotions and vouchers, matched to each shopper instead of sent to everyone.
Points, tier and vouchers in the chat, and new members signed up on the spot.
Launches, festive events and workshops offered to the shoppers most likely to come, approved by you.
Members who haven't visited lately get a reason to return, chosen by the Marketing Brain.
Parking, opening hours and lost-and-found answered instantly; anything else goes to your concierge team.
Illustrative example. A full page for malls and department stores is coming; the platform and agent are the same ones shown across this site.
Talk to us about your mall or store.
Fireworks has run loyalty and CRM for malls and department stores for fifteen years. We'll show you how Customer IQ fits yours.